We create brands that are deeply connected to vision, rich with meaning, and crafted to inspire, align, and endure. Beautiful Brand Intelligence.
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Overview
Information
Steele Build is a South Australian construction company dedicated to building better futures through innovation. Specialising in commercial projects, custom homes, and interior fit-outs, they deliver outcomes that balance design, functionality, and sustainability.
In a market crowded with traditional builders, Steele Build needed a brand that would stand apart. Their existing identity lacked memorability and cut-through, making it harder to reach design-orientated clients who valued creativity and sustainability. A refreshed brand strategy and design system became the foundation for shifting perception, strengthening long-term equity, and ensuring Steele Build could compete with both established players and emerging design-driven firms.
Client
Steele Build
Industry
Construction & Building
Deliverables
Brand Development
Brand Strategy
Website
Graphic Design
The brand development process began with refining the name to create a more powerful, distinctive, and memorable identity. This foundational change informed the overall brand strategy, identity, and design system.
From a series of client workshops and industry research, we were able to discover and align the client's value drivers in collaboration. By highlighting and celebrating sustainability, transparency, human centred process, and relationship focus, we were able to drive the elevated brand refresh with a clear vision of the business and brand positioning.
Extending on the verbal brand and its core assets we gave consideration to typography and layout. Additionally, we elevated the photography and art direction to ensure the quality of the outcomes was clearly communicated. The result is a distinctive brand that is informed by the company vision allowing it to stand out in a competitive market, conveying a sophisticated and professional aesthetic that aligns with Steele Build’s values and credentials.
Conclusion
Conclusion
The brand development process for Steele Build successfully elevated their market position by focusing on distinctiveness, clarity, and value-driven design. Through refining their name, visual identity, and brand strategy, Steele Build now communicates its commitment to sustainability, high-quality outcomes, and innovation. This foundational change ensures a memorable and impactful brand presence in the competitive construction industry.
Photography
Josh Geelen
